Services

Get your game seen by the right players, press, and creators

Most indie games don’t fail because they aren’t good — they fail because they launch without visibility.

I help indie developers build structured PR campaigns that turn great games into discoverable ones.

Why most indie games disappear on launch

The modern indie market is crowded, fast-moving, and heavily algorithm-driven. Even strong games can get buried within hours of release if they don’t have structured visibility around them. Press coverage is fragmented, creators are overwhelmed with pitches, and Steam discovery rewards momentum over quality alone.

Without a clear PR strategy, even the best games end up relying on luck.

PR built for modern indie game launches

This isn’t traditional PR and it isn’t mass emailing press lists. It’s focused, timing-driven visibility work built around how games actually get discovered today.

That means aligning your announcement strategy, shaping your game’s narrative, targeting the right press and creators, and building momentum at the exact points where it matters most — not just “getting coverage,” but getting the right coverage.

Game Launch PR Campaigns

End-to-end launch strategy designed to maximise visibility during your most important release window. From announcement planning through to post-launch coverage, every step is structured to build momentum where it matters most.

Press & Media Outreach

Targeted outreach to journalists and outlets that actually cover your genre. Focused pitching built around story angles, not mass distribution.

Creator & Influencer Outreach

Getting your game into the hands of the right creators, with messaging tailored for coverage, not just impressions.

Press Kit & Messaging Strategy

Clear positioning, strong narratives, and press kits that make your game easy to understand, easy to cover, and hard to ignore.

Launch Strategy & Timing

Helping you decide when and how to announce, reveal, and release your game to maximise visibility windows and platform algorithms.

How it works – A focused, collaborative process

  • Discovery: We look at your game, your goals, and your timeline.
  • Strategy: We define positioning, narrative, and launch structure.
  • Execution: Outreach, pitching, and campaign rollout.
  • Amplification: Coordinating coverage and creator momentum around launch.

Pricing

Whether you’re preparing for your first launch or looking to expand your game’s reach, Tempest PR offers flexible services designed specifically for indie developers and publishers.

Launch Audit

From £99

A fresh set of experienced eyes can often identify opportunities that are easy to miss when you’re deep in development.

The Launch Audit provides a detailed review of your game’s marketing materials and launch strategy, helping you understand what’s working, what needs improvement, and where your efforts should be focused.

Delivery includes a comprehensive written report with recommendations and one round of follow-up questions via email.

Includes:

  • Steam page review
  • Trailer review
  • Press kit review
  • Marketing strategy review
  • Written report with action points and recommendations
  • Email follow-up for clarification

Perfect for developers who want expert feedback before investing in a larger campaign.

Audit Credit Guarantee

If you decide to proceed with an Outreach or Launch Campaign within 30 days, your £99 audit fee will be deducted from the final campaign cost.

Creator & Media Outreach

From £299

A focused outreach package for developers who already have marketing materials prepared but want additional help getting their game in front of journalists and content creators.

Includes:

  • Press release review
  • Creator outreach
  • Journalist outreach
  • Review key distribution
  • Follow-ups
  • Coverage tracking

Launch PR Campaign

From £499

A complete launch support package designed to maximize visibility around your game’s release.

Combining strategic planning, media outreach, creator outreach, and launch support, this package helps indie developers navigate the often chaotic release period with confidence and full support.

Includes:

  • Initial strategy call
  • Campaign planning
  • Ongoing communication
  • Written press release & distribution
  • Press kit review
  • Steam Store review
  • Journalist outreach
  • Creator outreach
  • Review key distribution
  • Follow-ups
  • Coverage tracking
  • Final report

Perfect for developers preparing for an upcoming launch who want a dedicated PR partner throughout the process.

Ongoing PR Retainer

For publishers, studios, and developers looking for long-term support.

A retainer provides ongoing access to Tempest PR for announcements, updates, events, creator relations, media outreach, and strategic guidance throughout the year.

Typical Support Includes:

  • Ongoing media relations
  • Creator relationship management
  • Press release creation
  • Announcement campaigns
  • Festival and event support
  • Review key management
  • Marketing consultation
  • Monthly reporting

Retainer packages are tailored to each client based on their goals, release schedule, and campaign requirements.

Not Sure Which Package Is Right For You?

Every game is different.

If you’re unsure which service best fits your project, get in touch for a free consultation and we’ll discuss your goals, audience, and launch plans.