Services

Get your game seen by the right players, press, and creators

Most indie games don’t fail because they aren’t good — they fail because they launch without visibility.

I help indie developers build structured PR campaigns that turn great games into discoverable ones.

Why most indie games disappear on launch

The modern indie market is crowded, fast-moving, and heavily algorithm-driven. Even strong games can get buried within hours of release if they don’t have structured visibility around them. Press coverage is fragmented, creators are overwhelmed with pitches, and Steam discovery rewards momentum over quality alone.

Without a clear PR strategy, even the best games end up relying on luck.

PR built for modern indie game launches

This isn’t traditional PR and it isn’t mass emailing press lists. It’s focused, timing-driven visibility work built around how games actually get discovered today.

That means aligning your announcement strategy, shaping your game’s narrative, targeting the right press and creators, and building momentum at the exact points where it matters most — not just “getting coverage,” but getting the right coverage.

Game Launch PR Campaigns

End-to-end launch strategy designed to maximise visibility during your most important release window. From announcement planning through to post-launch coverage, every step is structured to build momentum where it matters most.

Press & Media Outreach

Targeted outreach to journalists and outlets that actually cover your genre. Focused pitching built around story angles, not mass distribution.

Creator & Influencer Outreach

Getting your game into the hands of the right creators, with messaging tailored for coverage, not just impressions.

Press Kit & Messaging Strategy

Clear positioning, strong narratives, and press kits that make your game easy to understand, easy to cover, and hard to ignore.

Launch Strategy & Timing

Helping you decide when and how to announce, reveal, and release your game to maximise visibility windows and platform algorithms.

How it works – A focused, collaborative process

  • Discovery: We look at your game, your goals, and your timeline.
  • Strategy: We define positioning, narrative, and launch structure.
  • Execution: Outreach, pitching, and campaign rollout.
  • Amplification: Coordinating coverage and creator momentum around launch.

Pricing

Whether you’re preparing for your first launch or looking to expand your game’s reach, Tempest PR offers flexible services designed specifically for indie developers and publishers.

Book your package

PR & Marketing Consultancy

From £59

Sometimes you don’t need a full PR campaign, you just need an experienced second opinion.

PR & Marketing Consultancy gives indie developers one hour of focused, one-to-one advice on your game’s marketing, PR or upcoming launch. Bring your questions, plans or ideas and we’ll use the session to identify opportunities, solve problems and help you decide what to do next.

Includes:

  • 60-minute one-to-one consultation
  • Personalised PR and marketing advice
  • Launch strategy guidance
  • Feedback on your existing marketing plans
  • Press and creator outreach advice
  • PR angle and positioning brainstorming
  • Advice on Steam, press releases and promotional materials
  • Practical next steps tailored to your game

Perfect for developers who have questions about their marketing or PR strategy but aren’t ready for a full campaign.

Launch Audit

From £99

A fresh set of experienced eyes can often identify opportunities that are easy to miss when you’re deep in development.

The Launch Audit provides a detailed review of your game’s marketing materials and launch strategy, helping you understand what’s working, what needs improvement, and where your efforts should be focused.

Delivery includes a comprehensive written report with recommendations and one round of follow-up questions via email.

Includes:

  • Steam page review
  • Trailer review
  • Press kit review
  • Marketing strategy review
  • Written report with action points and recommendations
  • Email follow-up for clarification

Perfect for developers who want expert feedback before investing in a larger campaign.

Audit Credit Guarantee

If you decide to proceed with a Launch Campaign within 30 days, your £99 audit fee will be deducted from the final campaign cost.

Press Release

From £299

Have a game announcement ready to make but need help turning it into a professional press release and getting it in front of the right journalists?

Tempest PR will write and distribute a tailored press release to relevant games media, giving your announcement a targeted signal boost without committing to a full launch campaign.

Includes:

  • Press release written by Tempest PR
  • Tailored messaging and positioning
  • Distribution to our database of relevant games journalists and content creators
  • Targeted media list based on your game
  • One round of revisions to make sure you’re happy before we send

Perfect for developers who want professional help creating and distributing an announcement during key stages in their game’s development.

Launch PR Campaign

From £499

A complete launch support package designed to maximize visibility around your game’s release.

Working as an extension of your team, Tempest PR helps shape your campaign from the ground up by combining strategy, campaign planning, press materials, outreach, and ongoing support so you can navigate the often chaotic release period with confidence and full support.

Includes:

  • Initial strategy call
  • Campaign planning
  • Ongoing communication and support
  • Steam Store review
  • Press kit review
  • Written press release
  • Press release distribution
  • Personalised journalist outreach
  • Personalised creator outreach
  • Interview and preview pitching
  • Review key distribution
  • Follow-up emails
  • Coverage tracking
  • Campaign progress updates
  • Final campaign report

Perfect for developers preparing for launch who want a dedicated PR partner throughout the campaign, from planning and messaging through to launch day.

Ongoing PR Retainer

For publishers, studios, and developers looking for long-term support.

A retainer provides ongoing access to Tempest PR for announcements, updates, events, creator relations, media outreach, and strategic guidance throughout the year.

Typical Support Includes:

  • Ongoing media relations
  • Creator relationship management
  • Press release creation
  • Announcement campaigns
  • Festival and event support
  • Review key management
  • Marketing consultation
  • Monthly reporting

Retainer packages are tailored to each client based on their goals, release schedule, and campaign requirements.

Not Sure Which Package Is Right For You?

Every game is different.

If you’re unsure which service best fits your project, get in touch for a free consultation and we’ll discuss your goals, audience, and launch plans.